Many people who read this blog know what an RSS feed is. If you don’t watch this quick video to see how it works (then subscribe to mine with the little orange icon).

Through my RSS feed I get blog posts from the sites I subscribe to, work and calendar notices through project management portals, Twitter searches for business – you can get almost any type of notice or news. It’s great.

Especially when someone like Ofer Wolberger, a commissioned New York photographer, uses the web with full sharing in mind (2.0, yo!). He has a series called The Photographic Project at his blog, Horses Think. The gist is simple: he posts one of his images. If you are the first to respond, he will send it to you on his dime.

A couple weeks ago, thanks to a timely reed of my RSS feed, I was quickest to draw. And now I have an original image of a cowboy on horseback in San Antonio:

I don’t exactly recall how I came about Ofer’s blog. I think it was through another photographer I follow. But I’m glad that I did. I really enjoy his images.

If you look at this through marketing glasses, there’s no better way to extend your reach for so little. All it takes is a little elbow grease and minor expenses.