A little new year contemplation, James Lipton style.
1. What is your favorite ad word? Fresh.
2. What is your least favorite ad word? Introducing…
3. What ad or form of advertising turns you on? (Creatively, emotionally, etc.) I love an involving dimensional mailer or a great PSA.
4. What ad or form of advertising turns you off? Viagra types (and all the legal). Infomercials.
5. What sound or noise in a commercial do you love? Fart.
6. What sound or noise in a commercial do you hate? Sirens, especially when driving.
7. What is your favorite curse word? Call it a throwback to the series Deadwood (and countless times listening to my dad wrench on large appliances), but I love to use the phrase “cocksucker.”
8. What profession other than your advertising would you like to attempt? Acting or one of those huge crane operators.
9. What profession would you not like to do? G-man (what my grandpa used to call garbage men).
10. If Heaven exists, what would you like to hear God say when you arrive at the Pearly Gates? Joe Doyle…we’ve been waiting for you to help us decide who gets in.
Happy New Year!