Who do you work for? You know, if you work?
Do you have one client (or company), or do you have several?
I’m in the latter category and I enjoy the variety. Sometimes it’s crazy, remembering the advertising standards for each. Mostly it’s just fun to challenge yourself in different industries.
But sometimes I wish I worked for one cool company, like this girl who works here, or this guy at this non-for-profit.
I guess if I had to work for one, I’d want it to be a place like those.
Here’s a quick hit of my current clients:
{ 2 comments… read them below or add one }
Many clients. Two categories.
First and primary, real estate developers. Big ones. Mesirow Financial, Enterprise, New West, ER James, and a dozen other names I’m just too cool to drop. Upshot: A new confidence that buying a Jeff Park bungalow from 1923 made a mountain of sense, since new construction is crap. Categorically crap.
Secondary, restaurants. Specifically, Lettuce Entertain You and their many sub-brands, especially Vong’s Thai Kitchen and Wildfire. Upshot: GIFT CERTIFICATES. Yum.
I’m lucky that the narrow clientele spans many media - a lot of print ads, collateral, TONS of imaginitive web content, a fair smattering of radio - if you listen to WXRT, you’ve heard my stuff - and good old-fashioned hardcore brand reinvention. After all, there’s just so many ways you can describe “exceptional luxury living.”
It takes more than guts. It takes a thesaurus.
Excellent. The thesaurus is a writer’s best friend. And nobody knows that more than Mr. Published up dere in Jeff Park.
Good luck with the house, bro.
Leave a Comment