Print ads are hard to create. Why? Well, people don’t care about them. Your advertising interferes with a reader finishing her article.
So how do you make people read your ad? After all, you spent a lot of money on it.
How about involvement? It’s an age-old DM trick to get people connected to your message.
I came across an iStockphoto ad and it stopped me (yes, even though I’m in the biz I still pass most ads). This one asks you to find a logo – and if you can – you win FREE photos. Beauty. I love the idea. So smart.
(click = BIG)
Can you find the logo? Print it out and try…
