October 2007

The Pumpkin and Pirate are sad to leave their current day camp, but they’ll make the most of their last day by wearing their costumes. A new place and new adventures await.

Happy Halloween!

Found:

Good honest design for a good honest…

From the mother ship: Surface Computing!

Type. For the web. The 2.0 web.

What’s cool in Copenhagen.

Kenny Williams, you’re on the clock.

Klug 2-3 punch. That’s one fast couple. KILLJOY!

Take their seats right next to the home team’s bench. Guy wit, you know the seriously juvenile stuff, appears immediately.

And we’re off.

There were no kids in our section, but the marketing guy was and he thought we were funny as hell. (Duh, he’s a guy. And nick-naming a player named Macdonald the “Mayor McCheese” is crazy sick funny.)

Mr Marketing was looking for “keg race” candidates, and here were three.

In helmets, on ice, we used sticks to push individual empty kegs down the ice and do circles at the face off marks. Given that we all play hockey together, we knew this wasn’t going to be easy without skates.

I started great and had the win in sight when “Fang”, the cheeseball mascot, held me up. Oh, the humanity. At least the $25 gift card stayed in the family.

Oh yeah, Bats lost 4-2. Those small town games are great. Reminds me of the mighty Chiefs.

Pics to click for bigness…

Print ads are hard to create. Why? Well, people don’t care about them. Your advertising interferes with a reader finishing her article.

So how do you make people read your ad? After all, you spent a lot of money on it.

How about involvement? It’s an age-old DM trick to get people connected to your message.

I came across an iStockphoto ad and it stopped me (yes, even though I’m in the biz I still pass most ads). This one asks you to find a logo – and if you can – you win FREE photos. Beauty. I love the idea. So smart.

(click = BIG)

Can you find the logo? Print it out and try…